Rise Above: Jump Ball

Challenge

Every day, kids face tremendous challenges. Jordan challenged us to help inspire young ballers around the globe to use their passion for basketball to rise above.

Rise Above: Girl Box
Rise Above: Together

Idea

Basketball unites people across cultures. We started a global conversation that let players share stories about how the game has helped them overcome adversity.

Rise Above: AMP Guy Box
Rise Above: China
Rise Above: the Long Walk Home
Rise Above: Early Practice
Rise Above: Mid Day Sun
Rise Above: Old Hardware
Rise Above: Basic Layups
Rise Above: Running on Empty
Rise Above: Spectating
Rise Above: Double Teams
Rise Above: Aggrigater
Rise Above

OUTCOME

The campaign was a catalyst for positive change through basketball.

500,000+ likes on Instagram and Facebook

200,000+ new Instagram followers

Over 2 million views on YouTube

More than 327 million impressions

Rise Above: men players
Rise Above: women players

YouInspired

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Lenovo millennial influencers

Cup Magic

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