Rise Above: Jump Ball


Every day, kids face tremendous challenges. Jordan challenged us to help inspire young ballers around the globe to use their passion for basketball to rise above.

Rise Above: Girl Box
Rise Above: Together


Basketball unites people across cultures. We started a global conversation that let players share stories about how the game has helped them overcome adversity.

Rise Above: AMP Guy Box
Rise Above: China
Rise Above: the Long Walk Home
Rise Above: Early Practice
Rise Above: Mid Day Sun
Rise Above: Old Hardware
Rise Above: Basic Layups
Rise Above: Running on Empty
Rise Above: Spectating
Rise Above: Double Teams
Rise Above: Aggrigater
Rise Above


The campaign was a catalyst for positive change through basketball.

500,000+ likes on Instagram and Facebook

200,000+ new Instagram followers

Over 2 million views on YouTube

More than 327 million impressions

Rise Above: men players
Rise Above: women players

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