Onitsuka Tiger

Challenge

How can an older sneaker brand reach a younger audience and show that its unique Japanese heritage fits their lifestyle?

Onitsuka Tiger
Onitsuka Tiger

Idea

Tie into the brand’s heritage by showing the hidden treasures of contemporary Japan—all through the eyes and footsteps of three young brand ambassadors, Asami, Que, and Chris.

Onitsuka Tiger
Onitsuka Tiger
Onitsuka Tiger
Onitsuka Tiger
Onitsuka Tiger
Onitsuka Tiger
Onitsuka Tiger
Onitsuka Tiger
Onitsuka Tiger
Onitsuka Tiger
Onitsuka Tiger
Onitsuka Tiger

Outcome

Unique visitors shot up 65% from previous year

Visitors spent up to 110% longer on the site

245% increase in Facebook engagement over 3 months

Onitsuka’s brand image changed from old & dated to modern & effortlessly cool

Onitsuka Tiger
Onitsuka Tiger

Cup Magic

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