The goal of the new platform was to change Motorola’s narrative from products to end-to-end solutions. So we created a wide range of assets that showed the ways that Motorola’s solutions made first responders more effective.
As a result of our new positioning and branding, Motorola saw an immediate increase in interaction with their social and thought leadership channels.
15% increase in total visits to their Public Safety and social media pages
126% increase in Public Safety content views
895% increase in total Public Safety asset downloads
10% increase in overall social media reach, as compared to the previous year