lululemon's site needed a total overhaul to reinvigorate its ecommerce.

Lululemon: woman in a yoga pose
Lululemon: smiling woman


Design a beautiful site with rich lifestyle content that seamlessly leads to purchase.

Lululemon: legs in yoga outfit
Lululemon website on mobile
Lululemon white jacket
Woman in Lululemon yoga outfit in yoga pose
A hand in hand
Lululemon: theme illustration
ivivva: class in in session
Models in Lululemon jacket
Lululemon: Aggrigater
Woman's back in Lululemon yoga outfit


Lulu's new site broke the company's ecommerce sales records in one week and set new site traffic records on its first day.

300% year-over-year growth in online sales

12.5% increase in conversions

300,000 app downloads in less than 6 weeks

65% increase in non-branded organic search traffic

79% increase in non-branded organic search revenue

Lululemon yoga mat holder
Woman in Lululemon outfit


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