Challenge

lululemon's site needed a total overhaul to reinvigorate its ecommerce.

Lululemon: woman in a yoga pose
Lululemon: smiling woman

Idea

Design a beautiful site with rich lifestyle content that seamlessly leads to purchase.

Lululemon: legs in yoga outfit
Lululemon website on mobile
Lululemon white jacket
Woman in Lululemon yoga outfit in yoga pose
A hand in hand
Lululemon: theme illustration
ivivva: class in in session
Models in Lululemon jacket
Lululemon: Aggrigater
Woman's back in Lululemon yoga outfit

OUTCOME

Lulu's new site broke the company's ecommerce sales records in one week and set new site traffic records on its first day.

300% year-over-year growth in online sales

12.5% increase in conversions

300,000 app downloads in less than 6 weeks

65% increase in non-branded organic search traffic

79% increase in non-branded organic search revenue

Lululemon yoga mat holder
Woman in Lululemon outfit

COBIT 5

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