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Range Rover Evoque Victoria Beckham
Range Rover Evoque Victoria Beckham
Range Rover Evoque Victoria Beckham
Range Rover Evoque Victoria Beckham
Range Rover Evoque Victoria Beckham
Range Rover Evoque Victoria BeckhamRange Rover Evoque Victoria BeckhamRange Rover Evoque Victoria BeckhamRange Rover Evoque Victoria BeckhamRange Rover Evoque Victoria Beckham

Land Rover

Innovation By Collaboration

The Range Rover Evoque Special Edition with Victoria Beckham brings together high fashion and design innovation thanks to the collaboration of the Land Rover design team and Victoria Beckham.

The primary aim of the digital campaign was to support the launch of the Special Edition Evoque globally.

Luxury Extended

There was to be a live-stream of the unveiling at the Beijing motor show as well as PR activity, but the only place a potential customer could get more information and register their interest would be online.

There would only be 200 cars made so we needed to create an experience that would communicate the luxurious and exclusive nature of the product.

0-307,000 in 72 Hours

The end result was an immersive, highly visual parallax scrolling HTML5 experience that tells the story of the collaboration that went into creating the Range Rover Evoque Special Edition with Victoria Beckham.

Here are the results for the first 72 hours:

307,000 visitors with an average visit duration of 2 minutes

80+% from the primary audience in China

Related

Launches Land Rover Evoque Blast Radius London created an HTML5 parallax scrolling site for the collaboration between Land Rover and Victoria Beckham.April 23, 2012
Awards Communication Arts London picks up a WebPick of the Day for the Range Rover Evoque Special Edition with Victoria Beckham.June 11, 2012
Launches Land Rover An all-new site for an all-new Range Rover.March 7, 2013
Awards FWA Range Rover Evoque wins Site of the Day and Mobile of the Day.May 15, 2012
Awards AWWWARDS London wins creative award for Land Rover work.May 6, 2012
Press Room Blast Radius Intern Lands ‘Crunchie’ Fredrik Weinestad, currently interning at Blast Radius in Amsterdam, recently won a coveted Crunchie award.February 2, 2010
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