Huggies Enjoy the Ride CRM Program
Huggies Enjoy the Ride CRM Program
Huggies Enjoy the Ride CRM Program
Huggies Enjoy the Ride CRM ProgramHuggies Enjoy the Ride CRM ProgramHuggies Enjoy the Ride CRM Program


Gaining Moms’ Trust

When Kimberly-Clark wanted to introduce the Huggies brand to new moms, as well as continue to offer support to moms with babies of all ages, they enlisted the help of Blast Radius to develop a new digital experience.

We helped them reach new moms with a highly personalized online capability that also contributed to the experience mom had with Huggies through offline communication channels.

Enjoy the Ride

We brought their new brand platform, Enjoy the Ride, to life digitally.  It was packed full of relevant, timely, one-of-a-kind content specifically geared towards moms and coinciding with each stage of a baby’s development, enabling Huggies to support new moms through all the realities of parenting.

The CRM platform reinforces the Huggies brand, connecting Huggies with a new generation and establishing Huggies as a brand that understands what moms really experience throughout their journeys.

Superb Results

The digital experience developed by Blast Radius resonated with moms, and helped boost the Huggies brand. Results include:

  • Site visits increased 40% to over 1 million per month
  • 50%+ increase in length of site visits
  • All consumer opinions relative to website experience exceeding goals


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