Starbucks

When it comes to knowing what you like there really is only one reliable expert—you.  That’s why we supported the launch of the new “However-You-Want-It” personalized Frappuccino® blended beverage with a highly engaging customized drink builder experience on Frappuccino.com.

The site invited customers to discover and create the exact drink they wanted from a pantheon of flavors and ingredients, and to share it with their friends.

The core of the site experience took users through an interactive journey to create their very own personalized Frappuccino® blended beverage. Each choice along the way created a unique art collage alongside the beverage, allowing users to express their love of Frappuccino® blended beverages in an artistic way. Users could sync their Frappuccino® blended beverage creation with Facebook and personalize it with their own photos. In the end, they could name their creation and share it with friends through Facebook and an online gallery.

We also provided instructions on how to order their beverage in-store and a mobile version of the site which they could reference at the point-of-sale. To round out the experience we offered SMS reminders of the in-store Happy Hour promotion, a downloadable iTunes playlist and the ability to easily "like" Frappuccino® blended beverage on Facebook.

The overall digital campaign delivered results:

• Hundreds of thousands of new Facebook fans of Frappuccino® blended beverages
• Millions of site visits
• 65,000 unique beverages were created and shared (and counting).

Starbucks, the Starbucks logo, Frappuccino, and the Frappuccino logo are trademarks or registered trademarks of Starbucks Corporation.