Sony Pictures

Challenge

Create online excitement for the new Sony Pictures action movie, “The Equalizer,” starring Denzel Washington.

Sony Pictures
Sony Pictures

Idea

Put the audience in Denzel’s character’s shoes to see if their speed, skills, and reflexes are good enough to make them an Equalizer.

Sony Pictures
Sony Pictures
Sony Pictures
Sony Pictures

OUTCOME

Rather than telling people about the new movie, we turned them into action heroes. We created a thrilling global solution that inspired action fans in 70 local markets outside the USA.

Sony Pictures

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