Starbucks coffee cups

Challenge

During the holiday season, create a meaningful engagement with customers through a delightful, memorable, share-worthy brand spark moment.

Starbucks latte
Bup Magic app screenshot

Idea

Bring the holidays to life by crafting a mobile augmented reality experience that makes it fun and rewarding to experience Starbucks products.

Cup Magic illustration
Cup Magic animation1 screenshot
Cup Magic animation2 screenshot
Cup Magic animation3 screenshot
Starbucks: Aggrigater

OUTCOME

Cup Magic helped spread holiday cheer throughout Starbucks across North America.

Top 25 Free Apps in iTunes' App Store

72% of all visitors were return users

300,000 app downloads in less than 6 weeks

Over 250 million earned impressions via a Mashable feature and stories in the New York Times and USA Today

iTunes rating of 4.5/5 stars

Cup Magic screenshot
Starbucks logo - Let's merry

Rise Above

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