The app made these holiday characters on the packaging magically come to life on consumers' phones. The characters danced, played in the snow, and sang carols—all in a 3-dimensional space. Tapping the characters produced more unexpected holiday fun.
Cup Magic helped spread holiday cheer throughout Starbucks across North America.
Top 25 Free Apps in iTunes' App Store
72% of all visitors were return users
300,000 app downloads in less than 6 weeks
Over 250 million earned impressions via a Mashable feature and stories in the New York Times and USA Today
iTunes rating of 4.5/5 stars