Services

Overview

Your brand is more than a product. It’s your interactions with a community. Product reviews. A comment on Facebook. A cultural reference. Something shared with friends. It’s hundreds of touch points that, together, form your brand ecosystem.

Blast Radius brings these together. Through brand planning, experience, management and intelligence, we create a networked brand – one that’s always on, always consistent, and elevates your brand promise for this connected, digital age.

Capabilities

Brand Planning:

A brand extends beyond value propositions and products; it’s based on a complex value exchange with a consumer. We call this the shared ideal – a deeply held set of beliefs shared by both parties. It’s the foundation for authentic connections, and we use it to plan a networked brand.

• Shared ideal development
• Brand role analysis
• Networked brand architecture
• Consumer research & insights

Brand Experience:

Consumers don’t look to brands for just products, but also some sense of lifestyle enrichment. We build brand experiences that bring value to everyday interactions. And instead of adding to the clutter, we create storied content that resonates while growing with time.

• Platforms (including eCommerce)
• Mobile applications and sites
• Digital campaigns
• Content development

Brand Management:

Traditional brands are top-down but networked brands are bottom-up – they are living, adaptive entities built on connections. We help your brand grow sustainably through responsive, engaging and personalized brand management.

• Content programming
• Community management
• eCRM programs
• Platform growth & maintenance

Brand Intelligence:

It’s the foundation in all we do. Intelligence helps us understand the lifeblood that flows within a brand that informs our strategy. It allows us to build tailored experiences, and ensures we manage brands responsively.

• Listening
• Analytics
• SEO