The digital era is so far beyond full-swing that it’s a baseline. CMOs are looking to take advantage and do digital. But what do we mean when we say doing digital and being digital?
As the Internet continues to evolve, we face an increasingly vast array of opportunities, and options.
If you’re a retailer, you’ve heard the term omni-channel. It’s achieved buzzword status—with good reason.
Whatever you do with your customer experience, don't project an island-like reflection of your org chart
Once you unify the internal machine, unify and standardize learnings from the experiences that are created
Well-orchestrated omni-channel networks operate all parts in a natural way, contributing to a unified body
Brands don't need to internalize and operationalize and execute on all of this to gain ground