Mark was appointed Global CEO of Wunderman in February 2015 after 12 years at parent company WPP, including nine years as an Executive Director of WPP plc. As Head of Digital Strategy and then CEO of WPP Digital, Mark was responsible for the Group’s digital development, including the move into technology through the acquisition of 24/7 Real Media and the creation of POSSIBLE and Stream. Wired ranked him as one of the Top 25 Digital Influencers in Europe in 2014 and, in 2015, was named Dadi Individual of the Year.
Earlier in his career, Mark founded and developed WebRewards, a U.K. startup that was sold to Bertelsmann in 2001. He also specialised in the media and marketing industries as a principal at Booz Allen & Hamilton. He started his career at the WPP parent company working on corporate development.