Simplified Global Structure

After more than a decade of growth, Wunderman, the billion-dollar, number one-ranked digital and CRM agency network, restructured its offering for a new generation of marketers and their need for real-time consumer conversations.

The move sees Wunderman simplify its global structure by establishing four global divisions: Brand Experience, Consumer Engagement, Data & Insights and World Health.

Blast Radius, a member of the Wunderman network since 2007, will line up under the Wunderman Brand Experience division, focused on brand experience and customer acquisition over digital channels.

Read the full release.

Land Rover

Blast Radius London has created a microsite for the all-new Range Rover. In step with a radical global redirection for Range Rover, the work gives users the ability to experience and explore the car digitally; utilising cutting edge technology whilst staying true to Land Rover’s heritage.

Check out the work.

Chinese New Year

Blast Radius New York launched a site to welcome clients to the year of the snake on Chinese New Year, February 10th.

Check it out.

Global Market Review

The Digital Agency Research Department (DARD) Recma institute has identified the major digital opportunities conducted from January to mid-November 2012, including three major account wins for Blast Radius.

The Digital Agency Research Department (DARD) Recma institute specializes in the market of media agencies.

Read the article on Strategies.fr

Social Savvy Agencies

Agency Post lists Blast Radius as one of ten agencies as having campaigns featuring impressive increases in followers, “likes” or views while motivating users to engage, connect and care about the brands.

Agency Post: Top 10 Social-Savvy Agencies

WPP — Leaders in Advertising, Digital, Relationship Marketing.