The Secrets of Digital Champions

Blast Radius Paris Senior Strategy Director, Branislav Peric, was interviewed by e-Marketing about the secrets of digital marketing champions.

Read the full article here.

FWA Interview: Andrew Watson

Andrew Watson, Senior Creative Director at Blast Radius Amsterdam, was just interviewed by the FWA.

A highlight? When considering the digital versus traditional question, Andrew writes: Not many briefs I see garner responses that are exclusively digital. Our job is about reaching people. Understanding how we can use digital to do that puts us at an advantage, but that doesn’t mean we shouldn’t consider other media.

Read the full interview.

Amsterdam Wins Nikon Business

Amsterdam, NL – Nikon Europe has appointed Blast Radius Amsterdam to lead their European digital marketing business. Blast Radius will be responsible for working with Nikon on all aspects of digital marketing including social media, campaign development, platform builds and mobile initiatives.

About the appointment, Danielle Walsh, Interactive Marketing Manager for Nikon Europe says: “We’re very excited to have brought Blast Radius on board. When we reviewed agencies they stood out due to their global expertise, strategic strength and extensive development capabilities. We’re looking forward to creating programs with them that deliver market impact and drive our business forward.”

Stefan Hawes, General Manager, Blast Radius Amsterdam, adds: “We’re extremely pleased to have the opportunity to work with Nikon on their digital marketing efforts. They have a forward-thinking approach to digital, and we’re going to help them innovate their business strategies with our networked brand model. Photography and video have become absolutely central to the online experience, and we’re thrilled to have the opportunity to find ways to bring that to life in new and innovative ways that will build their business. We’re honoured to have been selected as their partner.”

VP Strategy Joins Toronto

Toronto, ON – Blast Radius is pleased to announce the hiring of David Jones as vice-president, strategy, Toronto effective immediately. In his new role he will focus on a holistic approach to communications viewed through the lens of human interaction and conversation. This hire underscores Blast Radius’ commitment to the continued growth of its role as a leader in the digital space, championing the network brand, the agency’s proprietary approach to driving clients’ business.

Mr. Jones comes from Proximity, Toronto, where he was vice-president leading the social strategy practice in the development and execution of social media initiatives across the agency’s client portfolio. He brings more than twenty years experience in the public relations field, developing campaigns through publicity and special events, to corporate communications and issues management. His broad experience in the sports, financial, food and beverage, pharmaceutical, packaged goods, corporate and events sectors has led him to successfully produce award-winning, online communication strategies for clients. He has held senior positions at Edelman, Fleishman-Hillard, Thornley Fallis, Molson, The Royal Canadian Golf Association, and Hill and Knowlton.

“We are delighted to welcome David and his vast range of digital experience and insight, to our team,” said Steven Harmer, general manager, Blast Radius, Toronto. “Our approach to driving clients’ business will benefit hugely from his strength as a champion of multi-channel strategy,” he commented.

“I’ve been lucky to work with dozens of well-known brands and organizations on a variety of communications challenges,” added Mr. Jones. “The opportunity presented by Blast Radius to grow the businesses of their impressive roster of clients meshes perfectly with my own business aspirations and experience,” he noted.

Hugo BOSS

Check out the work for Hugo BOSS NUIT – Perfectly Put Together featuring Gwyneth Paltrow, a web and YouTube experience supporting a 360 global campaign.