Chinese New YearFebruary 25, 2013
Global Market Review
The Digital Agency Research Department (DARD) Recma institute has identified the major digital opportunities conducted from January to mid-November 2012, including three major account wins for Blast Radius.
The Digital Agency Research Department (DARD) Recma institute specializes in the market of media agencies.February 22, 2013
Social Savvy Agencies
Agency Post lists Blast Radius as one of ten agencies as having campaigns featuring impressive increases in followers, “likes” or views while motivating users to engage, connect and care about the brands.February 20, 2013
Guardian’s 10 digital strategists to watch
Branislav Peric, Senior Strategy Director, has been named to the Guardian’s 10 digital strategists to watch in 2013. Branislav works as a founder and strategy lead at Blast Radius Paris.February 11, 2013
Discover the detail of modern Japan as Blast Radius takes Onitsuka Tiger in a new direction. Blast Radius Amsterdam has launched a global advertising campaign and new website for Onitsuka Tiger as part of a major brand reset for the niche sneaker label.
The new work marks a shift in strategy for Onitsuka Tiger. Seeking ambitious growth in a crowded market, the brand has redefined its proposition to appeal to and connect with a wider audience. Departing from the heritage-focused “Made of Japan” communication platform, the new positioning, defined by Blast Radius, takes inspiration from modern Japan and Onitsuka Tiger’s inherent dedication to detail. The fresh angle captures attention with an immediate point of difference and keeps people engaged with a depth that encourages discovery. As a long-term approach, it informs everything from product design to graphic design – including a new tone of voice, website, social media strategy and seasonal campaigns.
The campaign, which includes a film of the models moving through the set to an original electro-glitch-pop track by Danish musicians Star Athlete, will be rolled out instore and in print across all Onitsuka Tiger markets globally. It will also form key content in the brand’s social media territories and for the upcoming launch of the new OnitsukaTiger.com website.February 8, 2013