Junior Strategy

Blast Radius Amsterdam Senior Strategy Director Simon Neate-Stidson wrote an article for Junior Strategy on “How to Start.”

You’ve got the client brief.
You’ve tried the product, been to the store, browsed the category online, read the research, talked to people in the category.

What next?

The most important skill is learning to ask yourself the right questions, before you know if the answers are any good.

The most important questions: What are we trying to achieve? What can I add that is genuinely helpful?

Strategy is about choices… what, when, how, why, etc.

Read the full article.

VP Strategy on the BBC

Following the announcement that Visa, Samsung and PayPal are entering the mobile payments market, our own Jeroen Matser was invited to offer his expert consumer insight on BBC Radio 2′s Simon Mayo drive-time show. The discussion, heard by 6 million listeners across the country, explored the era of contactless and mobile payments, the shortcomings and benefits, and what the implications for the customer truly are.

Listen to the whole interview here.

Simplified Global Structure

After more than a decade of growth, Wunderman, the billion-dollar, number one-ranked digital and CRM agency network, restructured its offering for a new generation of marketers and their need for real-time consumer conversations.

The move sees Wunderman simplify its global structure by establishing four global divisions: Brand Experience, Consumer Engagement, Data & Insights and World Health.

Blast Radius, a member of the Wunderman network since 2007, will line up under the Wunderman Brand Experience division, focused on brand experience and customer acquisition over digital channels.

Read the full release.

Land Rover

Blast Radius London has created a microsite for the all-new Range Rover. In step with a radical global redirection for Range Rover, the work gives users the ability to experience and explore the car digitally; utilising cutting edge technology whilst staying true to Land Rover’s heritage.

Check out the work.

Chinese New Year

Blast Radius New York launched a site to welcome clients to the year of the snake on Chinese New Year, February 10th.

Check it out.

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