Blast Radius Amsterdam Senior Strategy Director Simon Neate-Stidson wrote an article for Junior Strategy on “How to Start.”
You’ve got the client brief.
You’ve tried the product, been to the store, browsed the category online, read the research, talked to people in the category.
The most important skill is learning to ask yourself the right questions, before you know if the answers are any good.
The most important questions: What are we trying to achieve? What can I add that is genuinely helpful?
Strategy is about choices… what, when, how, why, etc.March 20, 2013
VP Strategy on the BBC
Following the announcement that Visa, Samsung and PayPal are entering the mobile payments market, our own Jeroen Matser was invited to offer his expert consumer insight on BBC Radio 2′s Simon Mayo drive-time show. The discussion, heard by 6 million listeners across the country, explored the era of contactless and mobile payments, the shortcomings and benefits, and what the implications for the customer truly are.
Listen to the whole interview here.March 14, 2013
Simplified Global Structure
After more than a decade of growth, Wunderman, the billion-dollar, number one-ranked digital and CRM agency network, restructured its offering for a new generation of marketers and their need for real-time consumer conversations.
The move sees Wunderman simplify its global structure by establishing four global divisions: Brand Experience, Consumer Engagement, Data & Insights and World Health.
Blast Radius, a member of the Wunderman network since 2007, will line up under the Wunderman Brand Experience division, focused on brand experience and customer acquisition over digital channels.March 12, 2013
Blast Radius London has created a microsite for the all-new Range Rover. In step with a radical global redirection for Range Rover, the work gives users the ability to experience and explore the car digitally; utilising cutting edge technology whilst staying true to Land Rover’s heritage.March 7, 2013