VP Strategy on the BBC
Following the announcement that Visa, Samsung and PayPal are entering the mobile payments market, our own Jeroen Matser was invited to offer his expert consumer insight on BBC Radio 2′s Simon Mayo drive-time show. The discussion, heard by 6 million listeners across the country, explored the era of contactless and mobile payments, the shortcomings and benefits, and what the implications for the customer truly are.
Listen to the whole interview here.March 14, 2013
Simplified Global Structure
After more than a decade of growth, Wunderman, the billion-dollar, number one-ranked digital and CRM agency network, restructured its offering for a new generation of marketers and their need for real-time consumer conversations.
The move sees Wunderman simplify its global structure by establishing four global divisions: Brand Experience, Consumer Engagement, Data & Insights and World Health.
Blast Radius, a member of the Wunderman network since 2007, will line up under the Wunderman Brand Experience division, focused on brand experience and customer acquisition over digital channels.March 12, 2013
Blast Radius London has created a microsite for the all-new Range Rover. In step with a radical global redirection for Range Rover, the work gives users the ability to experience and explore the car digitally; utilising cutting edge technology whilst staying true to Land Rover’s heritage.March 7, 2013
Chinese New YearFebruary 25, 2013
Global Market Review
The Digital Agency Research Department (DARD) Recma institute has identified the major digital opportunities conducted from January to mid-November 2012, including three major account wins for Blast Radius.
The Digital Agency Research Department (DARD) Recma institute specializes in the market of media agencies.February 22, 2013