AME Awards

Blast Radius Amsterdam Senior Strategy Director Simon Neate-Stidson answered 10 questions for the AME Awards – offering advice and opinions for entrants.

“If you can simply demonstrate creativity in achieving Effectiveness, for me it’s the ultimate accolade.”

Read the full article.

The Drum

Blast Radius Vancouver Strategy Director Sean Weller comments on Zynga’s decision to launch a gaming platform outside Facebook in The Drum.

Distancing themselves from Facebook is a smart move. Zynga smartly used Facebook to build its empire, but they’re now mature enough they can cultivate and grow their users beyond Facebook.

Read the full article.

Forbes

Blast Radius New York SVP Marketing, Brenda Fiala, penned an opinion piece in Forbes on advertising’s triple crown for the second screen.

Let 2013 be known as the year we defined advertising’s Triple Crown for the second screen: the Super Bowl, the Grammys and the Oscars. User-generated and brand-generated experiences around each one have exploded since 2009.

Savvy advertisers are beginning to recognize the value that these live telecasts can deliver each year because of social media. They recognize that social-media integration for their messages, especially in real time, also creates a halo of earned, not paid, media.

Let’s look at the numbers.

Read the full article.

Junior Strategy

Blast Radius Amsterdam Senior Strategy Director Simon Neate-Stidson wrote an article for Junior Strategy on “How to Start.”

You’ve got the client brief.
You’ve tried the product, been to the store, browsed the category online, read the research, talked to people in the category.

What next?

The most important skill is learning to ask yourself the right questions, before you know if the answers are any good.

The most important questions: What are we trying to achieve? What can I add that is genuinely helpful?

Strategy is about choices… what, when, how, why, etc.

Read the full article.

VP Strategy on the BBC

Following the announcement that Visa, Samsung and PayPal are entering the mobile payments market, our own Jeroen Matser was invited to offer his expert consumer insight on BBC Radio 2′s Simon Mayo drive-time show. The discussion, heard by 6 million listeners across the country, explored the era of contactless and mobile payments, the shortcomings and benefits, and what the implications for the customer truly are.

Listen to the whole interview here.

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