Bacardi Winter Cocktail

How do you stack up?

Discover Bacardi’s Winter Cocktail Collection with this new Facebook app.

Boursin Web Platform

Blast Radius Paris has just launched the platform for Boursin.

The website delivers a valuable customer experience and brand building tool as part of a holistic brand identity across markets. The platform has been developed to create a true difference in navigation as a webzine, and is enriched with an inspirational content strategy unlike the rest of the category.

The Brand Equity of the Rolling Stones

Blast Radius New York SVP of Strategy, Brenda Fiala, discusses the brand equity of the Rolling Stones in an article on MediaPost.

Read the full article.

New York Grows Leadership

New York, NY – Blast Radius, a global digital agency, has announced some key new hires, new business and executive moves involving its New York office.

The New York office is growing due to increasing responsibility for digital duties on the Wunderman Network’s Levi’s and Land Rover North America accounts, as well as several other new wins and growth on the Bacardi account. It has tapped Darryl Braunmiller for the new position of General Manager and hired Sam Henning as Client Partner, also a new position, on its Novartis business, which includes 8 brands. Blast Radius is responsible for digital strategy and campaigns for these accounts.

Braunmiller joined from the retail division of Micros Systems Inc., in New York, where he was Managing Director and worked since 2007. With $1 billion in annual revenue, Micros Systems provides enterprise and consumer faced solutions for retailers, including Tourneau, Crate & Barrel, Canon and Cabela’s.

Henning brings 15 years of industry experience across a wide range of clients. Besides extensive experience in healthcare, he has worked on retail, technology, financial services, and luxury brands. He joined the agency from Rapp, where he was VP, Group Account Director handling Pfizer across the New York and London offices.

Additionally, the agency moved some executives from around the network to New York throughout the year, most notably:

• Brian Mitchinson, SVP, Marketing, who transferred from Vancouver in September
• Riki Stadeler, EVP, Global Client Development, who transferred from Europe in March
• Robin Forbes, who was Client Partner on the agency’s Starbucks business, transferred from Vancouver to New York in the new role of Managing Director, East Coast in August 2011

“All of these elements, including the expansion of Levi’s and Novartis, demonstrate the extent of the collaboration between our offices, and the depth of our combined offering,” said Gurval Caer, President & CEO, Blast Radius. “The growth of our New York office is a step in ensuring continued business results for our clients.”

London Brings on McQuattie and Lopez

London, UK - Blast Radius, the global digital agency, today announced the expansion of its senior team with the appointment of Gregor McQuattie as Senior Client Partner, overseeing the Nokia and Land Rover accounts and heading up the account management department, and Vicky Lopez as Senior Client Director, running the Novartis account.

Prior to his appointment at Blast Radius, Gregor served as Client Services Director at Brand Advocate, where he oversaw the account management department. Previous to this Gregor held the position of Senior Account Director at DDB London, where he managed global digital campaigns.

Gregor McQuattie said, “Blast Radius is leading the digital marketing field with their innovative approach to brand models and campaigns. I am thrilled to be part of a team where consumer insights are at the core of their ethos and look forward to making my contribution to the fantastic work they produce.”

Vicky is joining Blast Radius from Seven Stones, where she acted as Client Services Director on the Novartis and GE Healthcare accounts. Previously, she held Senior Account Director roles at Saatchi & Saatchi Health, where she was responsible for multiple accounts including Novo Nordisk, Pfizer and Abbott Nutrition.

Vicky Lopez said, “I was originally drawn to Blast Radius because of the strong client roster and ground-breaking work for clients like Starbucks and Nike, amongst others. After meeting the team, and experiencing the genuine enthusiasm and palpable excitement, I knew it was something I had to be part of.”

Julian Ormerod, Managing Director of Blast Radius Europe, said, “We’re thrilled to be welcoming Gregor and Vicky onboard. Both possess extensive industry knowledge and experience; we are sure they will make a significant impact on our clients and on our team here at Blast Radius.”