Compete Against Friends with the Nike Golf 360

Blast Radius Portland has just launched an updated version of the award-winning Nike Golf 360, the app that enables golfers to know their game to better their game.

The app retains the ability to help golfers score rounds and track stats, compete with other users, and stay motivated, but 2.0 features increased functionality including:

  • A new leaderboard functionality which allows users to compete with friends;
  • Globalization – the addition of more than 30,000 courses in Canada, Germany, France, Sweden, Ireland and the UK;
  • Increased sociability with Nike+ integration;
  • Optimization for the iPhone 5.

Download the app.

Onitsuka Tiger California 78

Check out the work from Blast Radius Amsterdam for Onitsuka Tiger – Celebrating the 35th Anniversary of California 78.

California is the spiritual home of many iconic moments and movements, including the jogging and fitness crazes of the 1970s and 1980s.

CALIFORNIA 78 was a masterpiece of that era’s Onitsuka Tiger collection. The 35th anniversary of its impact on sport and fashion is celebrated this year with a limited edition of 1,978 pairs.

Crafted in its original iconic yellow and mid-blue colourway the shoe retains its classic silhouette and ‘T-toe’ construction; while the original nylon base is replaced with a light mesh upper and suede overlays. The CALIFORNIA 78 revolutionised running with its reflective patch on the heel, an innovation inspired by the rising popularity of evening jogging in Japan.

CALIFORNIA 78 35th anniversary edition is available in Onitsuka Tiger flagship stores and selected retailers worldwide.

Digital Veteran Promoted to ECD

Blast Radius Vancouver is pleased to announce the promotion of long-time employee Michael “Howie” Howatson to the newly created role of Executive Creative Director, Platforms – West, effective immediately.

Howatson has held a creative leadership position at Blast Radius for the past 9 years. A true digital native, he started working in 1989 with Amiga.

Howatson made Blast Radius home because of the culture. In his words, “Everyone here is a hand raiser. They’re doing the jobs they’d be doing even if they weren’t getting paid – they’re doing it because they love it. And that makes a huge difference.”

Over the past decade, Howatson has been instrumental in the creative vision behind projects for most of the agency’s brands – including Nike, Nintendo and lululemon. Most recently he’s been leading the creative for Nike Golf, SaskTel and New Era.

Mark Waggoner, Blast Radius Chief Creative Officer says, “Howie has a natural talent and a strong understanding of all things digital. He’s proven himself time and time again, and I’m sure he’ll continue to do so as he co-leads the West and assists globally on all things experience design.”

As for the future, Howatson sees himself continuing to grow at the agency. “The best thing about Blast is the people, and having the opportunity to work with all these people all over the world. By tapping into these different pockets of strength, you never stop learning – and that’s the most exciting way to spend a day. Your job is to be childlike and curious at all times, and you’re surrounded by people who are exactly the same way.”

#EatATweet

Eat A Tweet is an innovative Twitter campaign for M6 mobile and launched by Blast Radius Paris. Playful and upbeat, it lives up to the brand’s promise “Be the one to follow”.

The campaign features Geronimo, a crazy and insatiable Lolcat who LOVES Tweets – and will eat them up to help you gain followers. It’s the first Twitter campaign that plays with what it’s all about: the more you tweet, the crazier things get, and the more you rack up followers. Easy.

Discover more here.

NA Social Media Practice Lead Hired

Duri Alajrami has joined Blast Radius in the newly created role of VP, Social Strategy, North America, effective immediately, the agency announced.

Alajrami will be working with a Blast Radius team dedicated to taking their social media practice across North America to the next level. The team will be working with brands including BMW, BRP, lululemon, Nike and Starbucks.

The social media practice comprises social strategists, community managers and research analysts, and continues to grow due to demand on social from the agency’s clients.

Alajrami was most recently at Colour, a leading Canadian full-service agency, where he established Colour Social, a performance-based social media agency focused on consumer brands. Previously, he was a Senior Partner and Director of Social Marketing at OgilvyOne. Over the course of his career, Alajrami has led the social-media strategy for brands such as IBM, Kraft, Unilever and Government of Ontario.

He has also executed more than 20 highly acclaimed social media campaigns, including one for Tassimo, which became a case study in Scott Stratten’s best-selling book, UnMarketing.

Alajrami is working with Steven Harmer, General Manager for the Toronto offices of Blast Radius, Wunderman and KBM, who said, “Duri takes an all-encompassing approach to social media, and this new role is an essential part of our continued growth. We’ve long admired his work as he has a strong sense of social strategy and how it fits into the digital ecosystem. We are very fortunate to have Duri join the team.”

Alajrami said, “It was an easy decision to join Blast Radius, having previously been part of the WPP global network in social capacities in 2007 for Mindshare and again in 2009 for Ogilvy. I’m especially eager to join Blast given the shared values and goals in connecting brands to consumers in a highly social world.”

WPP — Leaders in Advertising, Digital, Relationship Marketing.