John Ounpuu Promoted to VP, Strategy

Continuing to establish a strong executive presence on the West Coast, Blast Radius is pleased to announce the promotion of John Ounpuu to VP, Strategy.

Ounpuu has been at Blast Radius for nearly 10 years. During his tenure, he has led strategy for core clients including Starbucks, Microsoft and Nike.

“It’s exciting to take on this new role at this moment in an organization like Blast that’s been digital to the core since day one—entrepreneurial, curious and above all, fearless in the face of constant change. “ says Ounpuu. “As digital continues to move closer to heart of our clients’ businesses the core of the way we all live our lives, that fundamental strength will only grow more vital and valuable.”

In his role, Ounpuu will be responsible for overseeing strategy for the Western North American region. He will continue efforts in practice and tool development, especially in the areas of social, content and digital brand strategy. He is currently focused on expanding Blast Radius’ strategy offering globally and growing the team in the West, as well as supporting ongoing new business development.


James Swift,, covered the uniting of Blast Radius Amsterdam and fellow Wunderman brand experience agency These Days Amsterdam, “in a deal that will add 30 to 40 per cent to the shop’s top line.”

Stefan Hawes, CEO, Blast Radius Netherlands, said: “(This) is really driven by how marketing is becoming more data and digitally oriented. Data is so much more important to creating a great brand experience these days.”

Read the full article.

Blast Radius and These Days Unite in Amsterdam

By Wunderman

The two agencies, both part of Wunderman Brand Experience division, come together under the name of Blast Radius Amsterdam.

The new offering combines the data- and insights-driven focus and extensive background in CRM of These Days with the strategic thinking and experience in creating innovative online experiences for which Blast Radius has gained an international reputation.

Leander van Altena, General Manager These Days Amsterdam said: “The new agency will combine local and international insight and experience, enabling us to widen the scope of work we undertake, both within the Netherlands and at a global level. This will further drive the agency forward and boost our client offering.”

Key players charged with building the strength of the agency going forward include CEO Stefan Hawes (formerly General Manager, Blast Radius), General Manager Leander van Altena (formerly General Manager, These Days), who will take on the lead client relations role within the agency, and Senior Strategy Director Simon Neate-Stidson (formerly Senior Strategy Director, Blast Radius). The current client roster of the new agency includes blue chip brands such as Michelin, Ford, Nikon, P&G, Microsoft and Vodafone.

Stefan Hawes, CEO, Blast Radius Netherlands, commented: “Blast Radius and These Days each have strong reputations for building businesses, as well as brands, through strategic, creative work. At the same time, we both had various areas of complementary skills and capabilities. For example, These Days is a data and insights driven agency, with experience of developing strong CRM initiatives. Blast Radius has depth in digital strategy, content, creating innovative online experiences and platform development. As a result, it only made sense to bring these two groups together to create a single entity that is even better equipped to compete and succeed in today’s challenging agency market.”

Hit the Streets of Tokyo via Instagram

Fast Company Create: “Relying on a trio of locals snapping photos of everything from food to bikes to apartment buildings, a new campaign created by Blast Radius Amsterdam for Onitsuka Tiger makes the massive city feel more like a small town.”

Read the article.

Onitsuka Tiger Launch

Campaign Magazine’s take on the Onitsuka Tiger launch, featuring an online ad campaign with digital films and Instagram photos for its AW13 collection.

Blast Radius Amsterdam commissioned the photographer Laurence Ellis to direct and shoot the campaign. Ellis’s previous work includes shoots for Jil Sandertg, Vogue, and i-D magazine.

Read the full article here.

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