Digital Customer Experiences Report
“The customer experience imperative is clear. Organizations must create connected digital content experiences across all of the channels they manage. Successful deployment of these tools requires true expertise and, most of all, experience. Selecting the right service provider to help deploy these solutions can make or break an organization’s plan.” — Cathy McKnight, Partner and Principal Analyst, DCG
Digital Clarity Group is a research firm focused on helping business leaders navigate digital transformation by providing actionable advice across four themes: Consumer Engagement, the Social Enterprise, Innovative Change, and Adaptive Technology.
Their Guide to Service Providers for Web Content and Customer Experience Management (2013 North American Edition) can be purchase at http://digitalclaritygroup.com.August 12, 2013
Familiar Face, Newly Created CTO Role
Lohia has been instrumental to the growth of Blast Radius for over 13 years, having held executive positions such as EVP, Global Delivery; SVP, Client Partner; and EVP, Emerging Technologies before taking on the role of Chief Technology Officer.
In his role, he will be responsible for overseeing the global technology practice; building partnerships with technology providers, introducing technology-based solutions and bringing innovative ideas to the agency’s roster of clients.
“Technology is becoming more and more important to the CMO. We have always embraced technology, but in the creation of this role we’ve formalized the importance of it – and I aim to bring solutions based on a fluid partnership between technology, strategy and creative to our clients,” explains Lohia.
Lohia has previously built the mobile practice for Blast Radius, as well as leading mobile strategy engagements for Colgate and Campbell’s. He has led large scale web implementations for clients including Nike, Starbucks, Vodafone, BMW, Electronic Arts and Microsoft. He will report to the CEO of Blast Radius.August 7, 2013
Appointed BRP Global Digital AOR
After a rigorous multi-agency search process, BRP selects Blast Radius, part of the Wunderman network and WPP group of companies, as its global digital agency of record.
“New technologies and interactive models are changing how consumers interact with brands, and now more than ever, influence the customer experience,” said Yves Leduc, vice-president and general manager, North America division. “BRP is committed to offering consumers a best-in-class experience and will leverage the digital channel to deliver on this promise,” he added.
A leader in their industry with extensive global reach, Blast Radius comes with an impressive array of knowledge and experience to help BRP enable new digital opportunities throughout the consumer decision journey. “Our aim is to create an enhanced and consistent consumer experience worldwide. It was therefore fundamental that we partner with a global digital agency, one with solid international understanding and capabilities” said Chris Dawson, vice-president and general manager, International division.
Once integrated into its portfolio of agencies, BRP will look to Blast Radius for thought leadership in delivering winning digital strategies for consumers, dealers, distributors, employees and other stakeholders. “We believe in networked brands. A networked brand is a self-sustaining interactive ecosystem that spreads its message, content and products faster and more cost-effectively than a traditional brand,” said Gurval Caer, CEO at Blast Radius. “We look forward to helping BRP, and all of its brands, deliver on their digital vision.”July 10, 2013
Compete Against Friends with the Nike Golf 360
The app retains the ability to help golfers score rounds and track stats, compete with other users, and stay motivated, but 2.0 features increased functionality including:
- A new leaderboard functionality which allows users to compete with friends;
- Globalization – the addition of more than 30,000 courses in Canada, Germany, France, Sweden, Ireland and the UK;
- Increased sociability with Nike+ integration;
- Optimization for the iPhone 5.
Onitsuka Tiger California 78
Check out the work from Blast Radius Amsterdam for Onitsuka Tiger – Celebrating the 35th Anniversary of California 78.
California is the spiritual home of many iconic moments and movements, including the jogging and fitness crazes of the 1970s and 1980s.
CALIFORNIA 78 was a masterpiece of that era’s Onitsuka Tiger collection. The 35th anniversary of its impact on sport and fashion is celebrated this year with a limited edition of 1,978 pairs.
Crafted in its original iconic yellow and mid-blue colourway the shoe retains its classic silhouette and ‘T-toe’ construction; while the original nylon base is replaced with a light mesh upper and suede overlays. The CALIFORNIA 78 revolutionised running with its reflective patch on the heel, an innovation inspired by the rising popularity of evening jogging in Japan.
CALIFORNIA 78 35th anniversary edition is available in Onitsuka Tiger flagship stores and selected retailers worldwide.June 14, 2013