Ad agencies need more skills than ever to cater for their increasingly sophisticated ‘Networked Brands’.
In this increasingly complicated world, some brands do better than others, seeming to rise above the chaos and confusion. They are connecting with consumers on a mass scale through digital tools. They are enjoying greater loyalty than ever before by bringing their customers into an ecosystem of value that makes their lives easier. And they are building brand equity through engagement, not just by impressions.
Leerdammer Selects Blast Radius Amsterdam
Leerdammer tasks Blast Radius Amsterdam with building brand reputation through digital brief.
Jochem de Boer, Global Brand Director, Leerdammer, said: “We were looking for an agency to help us build our brand internationally in innovative ways, and Blast Radius showed a strong mix of strategic, creative and technology capabilities, that I’m confident will help us build an effective brand ecosystem and get closer to our audience.”
Stefan Hawes, CEO, Blast Radius Amsterdam, noted “Partnering with Leerdammer, a brand with such a strong signature and heritage, is a significant accomplishment and we are very proud to have been awarded this work. Supporting the brand on its journey into a new age of digital consumer engagement provides an exciting opportunity for Blast Radius Amsterdam, in what is set to be a remarkable period of transformation for the brand.”November 6, 2013
Adweek covers our new AOR relationship with Bonefish Grill.
“The win gives Blast Radius its first restaurant account and is yet another example of a purely digital shop assuming a lead creative role.”
Scott Johnson, vp of marketing for Bonefish Grill, added “Blast Radius brings industry-leading digital capabilities but can also lead the creative development and execution of the traditional media such as radio, direct and merchandising.”
Read the full article.
John Ounpuu Promoted to VP, Strategy
Continuing to establish a strong executive presence on the West Coast, Blast Radius is pleased to announce the promotion of John Ounpuu to VP, Strategy.
Ounpuu has been at Blast Radius for nearly 10 years. During his tenure, he has led strategy for core clients including Starbucks, Microsoft and Nike.
“It’s exciting to take on this new role at this moment in an organization like Blast that’s been digital to the core since day one—entrepreneurial, curious and above all, fearless in the face of constant change. “ says Ounpuu. “As digital continues to move closer to heart of our clients’ businesses the core of the way we all live our lives, that fundamental strength will only grow more vital and valuable.”
In his role, Ounpuu will be responsible for overseeing strategy for the Western North American region. He will continue efforts in practice and tool development, especially in the areas of social, content and digital brand strategy. He is currently focused on expanding Blast Radius’ strategy offering globally and growing the team in the West, as well as supporting ongoing new business development.October 8, 2013
James Swift, campaignlive.co.uk, covered the uniting of Blast Radius Amsterdam and fellow Wunderman brand experience agency These Days Amsterdam, “in a deal that will add 30 to 40 per cent to the shop’s top line.”
Stefan Hawes, CEO, Blast Radius Netherlands, said: “(This) is really driven by how marketing is becoming more data and digitally oriented. Data is so much more important to creating a great brand experience these days.”September 6, 2013