Looking for utopia with agencies in Amsterdam

From content to collaboration, check out the big issues that were discussed at Campaign’s third Adland in Amsterdam debate. Suzanne Bidlake, Ben Armistead, Kerrie Finch, Philip Smith, Simon Neate-Stidson, Emily Creek, Martin Weigel and Antonin Jamond round out the table as they give their thoughts on the latest advertising trends and issues.

Read the article here

Amsterdam calling: a small hub for a big world

What’s Amsterdam’s secret? It’s that most of it’s advertising agencies are 100% Dutch.

Successful agencies recognize that every brand has it’s own ecosystem made up of people, touch points, data and products. Understanding that ecosystem and leveraging it gives us the results that every client wants – broader reach, deeper loyalty and higher sales conversion.

Dutch staff provide a healthy practicality that helps us decide which strategies and ideas will work and which won’t. At Blast Radius Amsterdam, we have a unique mix of outside and local talent that enables us to create networked brands with a story that their audience can embrace.

Read the article by Simon Neate-Stidson here

Innovation is a Passionate Accident

Shawn Fenton’s job title is bogus.

But that’s only because innovation is most often accidental. Not to be forced or demanded, the “Ah-ha” moments spark when passions and ideas come together, and drive us to work on what we care about – not just what we have to do.

As an Innovation Specialist, Shawn taps the agency talent and encourages individuals to come forward with their passions so they can find ways to bring those passions to life. This strategy has proven effective, resulting in a number of ideas that we’ve applied to client and internal projects. And if you’re thinking that a Passionate Accident Department requires more effort than is gained, remember, the only wasted effort is no effort. Plus, it’ll probably keep your employees sane.

Read Shawn’s blog post here

FRNZY

In an effort to reach their millennial audience, CareFirst BlueCross BlueShield tasked Blast Radius with creating something fun and engaging, yet educational in order to promote their health and wellness message.

What better way to capture the attention of millennials than with an app. FRNZY is a collection of fast-paced mini-games with an educational twist. Brainteasers, timed-reaction and mobile dexterity challenges come together in a polished package to create an addictively fun experience.

FRNZY was recently featured on FWA, earning Mobile of the Day on December 1, 2014

Get the app here

Sengled

Blast Radius to Launch Sengled Smart LED Range across Europe

Blast Radius has been appointed to run all European marketing and advertising operations for Chinese manufacturer of intelligent lighting products Sengled. The partnership will encompass print, digital and media activities to support the European launch of Sengled’s range of smart household devices.

‘Pulse’ by Sengled is the first of the company’s range of intelligent lighting products to hit the European market. The Pulse ‘speaker bulb’ is an integrated LED lamp with Bluetooth speakers, which reflects Sengled’s mission to turn lighting products from utility appliances to lifestyle accessories.

Sengled announced its entry into the European consumer market this summer by agreeing a three-year official sponsor partnership with Dutch football giants Ajax. Sengled has chosen Blast Radius Amsterdam to launch the Pulse range in Europe and build the company’s presence in the consumer electronics market.

Blast Radius General Manager Lars Schlossbauer comments: “We welcome the challenge of building Sengled’s European business. We are confident that Sengled’s range of products offer something new and exciting to European consumers and look forward to creating work that reflects the company’s core values of quality and innovation.”

Sengled’s Director Marketing and Business Development (Europe) Matthias Frank comments: “Blast Radius is Sengled’s creative business partner for the European market. They have already shown great strategic insights into bringing our products into the complex European landscape and we are excited to work with their team to bring our expanding family of LED-based products to homes and offices everywhere.”

The Sengled activity will begin with an extensive print and digital campaign to be launched imminently, beginning with placements in official Ajax media spaces.

Blast Radius Amsterdam is a strategic marketing agency with clients including Michelin, Nikon and Microsoft. Its current work includes the digital campaign for all territories outside North America in support of new Sony Pictures release The Equalizer, starring Denzel Washington.

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