While this talk did not share the magic recipe for creating addictive content, it did offer some interesting points on the psychology of sharing.
People share content for one of two reasons:
- To participate in a community
- To build their personal brand
The idea of community is one that has come up in nearly every talk I’ve attended at SXSW. As developing and growing relationships is an inherent part of human nature, sharing content that interests us with other people who too may find it interesting, seems only natural.