In case you missed it, Volvo did something revolutionary last November: It used Google Cardboard — a virtual-reality headset made out of cardboard — to create the world’s first virtual test drive on a smartphone.
Two of the sessions I attended on Monday, March 16th at SXSW were “Digital Natives – Teen Talk” and “Humanizing Digital”. And honestly, it felt as though the key takeaways regarding how brands should and can impact your life were contradicting. For example, a Gen Z student being paneled said “brands aren’t people and everybody knows it… don’t encroach on my space” whereas marketers are rapidly trying to figure out “how can we become more human and change the way people think?”
It seems a bit redundant to rattle off trends from CES. Sure, we could talk about wearables, smart cars, robot chefs, bending TVs, not to mention the astounding amount of selfie sticks flanking booths. It’s been covered though.
Despite the noise and chatter surrounding the event and its “stuff,” at the end of the day CES has always been the place where technology and creative come together for innovation. So perhaps we should take a step back, clear away the top 10 lists, and evaluate what this year’s event means for the industry and its partners.
CES, the biggest technology show of the year, brings brands, startups, analysts, celebrities and marketers together in an attempt to understand the technology trends that will shape the next 12-16 months.
Shawn Fenton’s job title is bogus.
But that’s only because innovation is most often accidental. Not to be forced or demanded, the “Aha” moments spark when passions and ideas come together, and drive us to work on what we care about – not just what we have to do.
World Cup 2014. USA vs. Ghana. “No, Jozy, no! No, Clint, no!” we all bellowed in unison as our beloved US forwards grimaced in pain, grasping hamstrings and trying to stop a deluge of blood from pouring out of a probably broken nose. My inner dialogue unfolds—“Ah, what are we gonna do?! We’re f… Hey wait, is that the Band-Aid logo politely coming into view on the ad boards? Man, Band-Aid brand bandages sure do a great job at tending injuries, especially the ones with blood. I think I need to make a stop on the way home and pick up a box in case I get a stray cleat to the face…
Vani Oza, User Experience expert, writes for Target Marketing Magazine about demystifying the second screen and a few considerations when designing these experiences. Read the full article
The majority of discussions at SXSW Interactive 2014 focused on concepts, ideas and apps for the everyman. But Evan Carroll and Virginia Ingram’s open-conversation topic Fringe Design: Tackling Disability and Death posed an interesting question. Could true innovation and game change come by focusing on the fringe groups?
Cameron Friedlander, Executive Director, Creative Technology North America, recaps the discussion for iMedia.