Looking for insider insights into the best ways to partner with social influencers? George Moreira, Senior Strategy Director at BR Chicago, was a part of a panel titled “So You Want To Partner With ‘Influentials‘…Really?” at this year’s OMMA Chicago conference, discussing the best way to co-create with other content creators. Learn more at Mediapost.
This month’s FWA Agency Spotlight takes a look into life at Blast Radius. Click for the insights into digital marketing, stay for the dog pics. Check out the full profile here.
We’ve been working hard to help Lenovo launch their global “Goodweird” campaign, and we couldn’t be more excited to see it take off. Find out more on Ad Age.
This article was originally published in Advertising Age
A few years ago, it seemed like every brand in America -- from Walmart to Clorox to Inuit -- was touting its green virtues. But not all of these companies were living up to their claims; many were guilty of "greenwashing," or paying lip service to environmental issues without adopting green business practices.
Outlining a process for creating, measuring and disseminating your content will help streamline your content marketing and maximize the performance of your content. Generally speaking, this is a five-step process:
1. Analyze data and insights: Understand the customer, identify influences, collect data and develop a single view of the customer.
2. Develop a content plan and strategy: Use customer personas to develop a centralized strategy and define an appropriate mix of original and curated content.
From an operations perspective, many brands aren’t set up for content marketing. The challenge lies within a number of factors: For one, marketing departments tend to operate in silos, which prevents the creation of a cross-functional content operation.
Creative directors Bumper Carroll and Jen Bills, now married with two kids, met doing comedy, including a gig in Amsterdam and jobs with Second City, before they both found new careers in advertising.
Mr. Carroll said they both experienced many of the same challenges while transitioning careers, and both said they would go to each other for professional advice or to compare notes.
On the night of the 2014 Oscars, Samsung used a single tweet to get the whole world talking.
During the show’s live broadcast, the tech giant arranged for actor Bradley Cooper to take a selfie — using a Galaxy Note 3 phone — with a gaggle of A-list celebrities, including Ellen DeGeneres, Brad Pitt, Meryl Streep and Jennifer Lawrence. DeGeneres then posted the selfie to Twitter, and it quickly went viral, generating more than 3 million retweets in 24 hours.