Starbucks Gets Its Business Brewing Again with Social Media

February 22, 2010

An Advertising Age profile on Blast Radius client Starbucks as a "digital marketer worth watching." Highlights include Starbucks initiatives like "MyStarbucksIdea.com", Facebook and Twitter strategies, as well as a profile on Brad Nelson, the Starbucks "tweeter in chief" who went from being a barista to the handler of the brand"s Twitter account, with nearly one million followers. A focus on real results from this social strategies makes this article a must-read for any marketer.

For the full article, click here