Blast Radius Launches Rebrand of Kiwi Collection, Bringing the Travel Brand’s Exceptional Service Promise Online
April 20, 2010
Kiwi Collection, a portal for hotels online, has just launched a new web site (www.kiwicollection.com), created by Blast Radius, that brings the Kiwi promise of an exceptional experience online.
An independent curator founded by people with a passion for travel, every hotel in the collection is personally reviewed by an industry expert before being invited to join. Kiwi Collection hotels are characterized by settings that inspire, designs that enhances their natural surroundings, and a genuine care for comfort and attention to detail at the service level.
"We created an online business strategy that complements the hotels Kiwi Collection offers," says Barry Yates, Chief Operating Officer. "The user experience now matches the high-service experience of those hotels."
Describing the new site, Yates says "It’s sleek, beautiful, easy and fast. Our intention was to make searching and browsing hotels perfectly simple as well as enjoyable."
Now customers can browse the properties through a list, map or tiled page of images easily and intuitively. "Kiwi Collection prides itself on using web technology creatively, to fully showcase every hotel with bold imagery, reviews, and an intuitive interface, to make booking your hotel the first part of a truly memorable vacation."
To complete that seamless experience, the Blast Radius team re-imagined the Kiwi Collection brand top to bottom, starting with the company’s value proposition and then moving on to its visual identity, sub-brands, blog, digital magazine, and an upcoming newsletter for hotel industry insiders.
The new online game plan seeks to increase Kiwi’s hotel bookings and expand its target audience.
According to Yates, "Consumer experience is everything online, but with a strong business strategy, the online experience can also drive significant results, as it’s expected to do for KiwiCollection.com."
For further information contact:
Robin Rowley
Blast Radius
604.647.6544 x240
robin.rowley@blastradius.com
www.blastradius.com
FOR MORE INFORMATION ABOUT KIWI COLLECTION INC. PLEASE CONTACT:
Bradley Cocks
VP Communications
+61.2.8218.2115
bradc@kiwicollection.com