InformationWeek

Flickr hammershaugGautam Lohia, Blast Radius’ EVP of Emerging Technologies, was interviewed for InformationWeek‘s latest piece on tablet advertising – “Tablets in Business: Hard Lessons from Early Adopters.”

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February 8, 2012
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Globe & Mail

The Globe & Mail‘s Report on Business profiled Blast Radius President & CEO, Gurval.

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January 26, 2012
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Amsterdam Ad Blog

Blast Radius Amsterdam strategist, Gerald Hensel, on co-founding the new Dutch brand of the Account Planners Group (APG) in the Amsterdam Ad Blog.

“The idea behind the APG Netherlands is to create a forum for everyone that considers him or herself Planner. Hopefully it will become something that helps us to network as well as learn from one another. We should appreciate the fact that our job is about learning and about generating insights.”

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January 24, 2012
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Leading the Digital Way in Adformatie [Dutch]

Blast Radius Amsterdam’s leadership – Stefan Hawes (GM), Simon Neate-Stidson (Senior Strategy Director) and Andrew Watson (Senior Creative Director) – were interviewed by the Dutch advertising publication Adformatie.

The article profiles the growth of Blast Radius Amsterdam (now at more than 60 full time employees) and its strategic vision as its work has grown from web development to cutting-edge brand strategy.

Download the full article (in Dutch) here.

January 12, 2012
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2012 Predictions in Marketing

Scott Weisbrod, Blast Radius VP Strategy, Toronto, on his predictions for 2012 in Marketing Magazine.

“We are all publishers now. Branded content is the next frontier for marketers. Over the years, we’ve established solid foundations with our owned channels and invested in our shared channels, such as Facebook and Twitter. We’ve got fans and followers. Now what? Sweepstakes, giveaways and games are not enough. We need to engage our customers with compelling, original content that educates, entertains and inspires. We need to think less ‘message,’ more ‘story.’”

Read the full article here.

January 12, 2012
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