About

“Here comes the Blast Radius”

“Here comes the blast radius” – Gary Stuart, co-founder (1996)

Fast Facts

Born: 1996, online

Description: Your agency for a connected world

Employees: 450+ business and social strategists, creative visionaries, and technologists

Locations: We are from 25 nations around the world, with offices in New York, London, Amsterdam, Vancouver, Paris, Seattle, Toronto, Portland, and Hamburg

Divisions: Academy is a creative studio whose method applies provocative thought, design, storytelling and captivating content to bring creative ideas to life

Affiliation: The Wunderman network and WPP family of companies

Advantage: Our approach.

The Networked Brand

It’s harder than ever to build meaningful relationships with customers. Changing media landscapes, smaller budgets, more vocal consumers and rapid technological growth create a media mix that is difficult to sustain and manage. How does Blast Radius boost media efficiency and loyalty while extending reach? Simply put, we build connections. We do this with a model we call “the networked brand.”

Networked brands create and foster connections between all elements that make up your brand – communities, people, products, conversations, culture and media touch points.

A traditional brand is top-down; a networked brand is ground-up. It is:

• Human
• Open
• Agile
• Holistic
• Sharable
• Synchronized
• Always on

How do we create a networked brand? Through our unique service model.