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Digital Veteran Promoted to ECD

Blast Radius Vancouver is pleased to announce the promotion of long-time employee Michael “Howie” Howatson to the newly created role of Executive Creative Director, Platforms – West, effective immediately.

Howatson has held a creative leadership position at Blast Radius for the past 9 years. A true digital native, he started working in 1989 with Amiga.

Howatson made Blast Radius home because of the culture. In his words, “Everyone here is a hand raiser. They’re doing the jobs they’d be doing even if they weren’t getting paid – they’re doing it because they love it. And that makes a huge difference.”

Over the past decade, Howatson has been instrumental in the creative vision behind projects for most of the agency’s brands – including Nike, Nintendo and lululemon. Most recently he’s been leading the creative for Nike Golf, SaskTel and New Era.

Mark Waggoner, Blast Radius Chief Creative Officer says, “Howie has a natural talent and a strong understanding of all things digital. He’s proven himself time and time again, and I’m sure he’ll continue to do so as he co-leads the West and assists globally on all things experience design.”

As for the future, Howatson sees himself continuing to grow at the agency. “The best thing about Blast is the people, and having the opportunity to work with all these people all over the world. By tapping into these different pockets of strength, you never stop learning – and that’s the most exciting way to spend a day. Your job is to be childlike and curious at all times, and you’re surrounded by people who are exactly the same way.”


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