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NIVEA “Skincare for Life” highlighted in the press

Our new campaign for NIVEA, “Skincare for Life” featuring Rihanna, has been profiled in industry publications all over the world.

Read about the campaign in The Drum (UK).
Read the brand-building perspective in Brandchannel.
Read about the augmented reality and user generated content aspects in DMNews.
Read about the campaign in German in New Business (DE).


Press Room NIVEA kicks off Skincare for Life campaign Campaign highlighted by Rihanna Facebook application and augmented reality experience.July 29, 2011
Press Room NIVEA Creme Tin on Mashable Featuring the augmented reality experience starring Rihanna.November 2, 2011
Launches The NIVEA Tin Stage Augmented reality Rihanna experience just launched for NIVEA, from Blast Radius Europe.October 31, 2011
Ideas Slow User Experiences How Ford and other brands have improved slow user experiences with digital content.March 13, 2013
Events Augmented Reality Event Blast Radius Vancouver EVP of Emerging Technologies speaking.March 14, 2012
Ideas Agnostic content? Championing the importance of context in groundswell of agnostic content.October 4, 2012
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